Lellas Cake Shop was launched in November 2017. Camilyon was approached to develop the brand identity to create a unique consumer offering that is iconic, stricking yet inviting. The brand Lellas was developed into an unconventional trademark with its unique tone of voice and style. Camilyon also managed the brands first outlet opening that entailed various project management tasks. This involved in-store planning and layout, lasing with carpenters, in-store branding concept, procurement of marketing and design related items, interior furnishings and decoration ideas and procurement, negotiating and managing suppliers, packaging concept and direction, business cards, product tags, branding of other merchandise, staff uniforms, social media strategy, social media content and management, artistic photography direction and overall marketing direction and consultancy. The designer chosen by Camilyon for this project was Justin Sammut of Idesign.com.mt
Visit www.lellas.com.mt for more information.