Chillischilli rebranding represents its successful and on-going transition to a company well beyond its custom design furniture heritage
In 2002, Alan deBattista’s fascination for novel design and high quality furniture led him to launch what would eventually become Chillischilli, a custom design furniture manufacturer. The company proved to be a success story with both residential and corporate clients, and soon outgrew its 180m2 workshop manufacturing capacity. As a way of looking forward, Chillischilli is re-launching its brand all together with the opening of a new manufacturing process plant measuring 800m2.
This was announced by Alan deBattista, Founder and Director of Chillischilli Ltd, during a press launch held at Charles Grech World of Wines in Ta’ Xbiex.
Mr deBattista said: “The transition of our manufacturing process is a natural step for the company to be able to strengthen its manufacturing assets and significantly increase its production capacity. Concurrently, we are thrilled to be evolving our brand identity in order to better showcase our natural flair for bespoke furniture, cabinetry and interior works.”
“While staying rooted in our heritage, we are offering our customers a fresh approach to casual luxury with furniture pieces. We want to focus on delighting our clients by exceeding expectations and bringing their bespoke design to life,” continued Mr deBattista, “We understand that today’s clients are exposed to design on so many levels, giving them an increasingly keen eye for style, quality, luxury and comfort. We are confident that thanks to this investment we can successfully cater for this market evolution.”
When asked about the inspiration of the name, Mr deBattista explained: “The name Chillischilli is in actual fact a catchphrase I used to use when referring to my dog Chilli, who was to me and everyone who knew him more than just a dog. It is not the first time that I was told that Chilli was unlike other dogs to which I would simply reply ‘Chilli’s Chilli’. I felt it quite fitting to name the company after this very expression and the reinvention of our brand is a tribute to those characteristics that made Chilli so unique and outstanding. Our commitment to innovating original solutions that truly capture client’s requirements remain our hallmark.”
The event was also attended by Hon Dr José Herrera, Parliamentary Secretary for Competitiveness and Economic Growth, who said: “It is a pleasure to be present and inaugurate this initiative. The government remains committed to support and encourage investments such as these as they help increase the value of Malta. I augur Mr deBattista and his company Chillischilli the best of luck and success in their future endeavours.”
In conjunction with the launch of its new logo and premises, Chillischilli is introducing the new tagline “Bespoke Furniture & Interiors” representing the Company’s elevation beyond furniture manufacturing, to a high quality personalised furniture and interior works solution.
For further information, one can visit Chillischilli website: www.chillischilli.com or Facebook page. Alternatively one can email on email@example.com or call on 2137 8787.
Established in 2002, Chillischilli are creators of unique, bespoke furniture, cabinetry, specialist joinery and other interior works for residential and commercial clients both in Malta and abroad. Through its team of skilled craftsmen, the company prides itself in combining traditional skills and expertise in furniture making with innovative contemporary techniques to create bespoke designs. Chillischilli’s excellent reputation stems from giving the clients individual attention from the initial proposal stage all the way to the actual manufacturing process and aftersales service. Over the years, the company has evolved to be able to handle projects of any size whilst remaining true to its adage in giving undivided attention to every detail.